Testbook.com - Associate Growth Manager - YouTube

About Testbook

The fastest rising startup in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 140+ lakh students, 470+ crore questions solved on the Web and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets.

We have witnessed 8 times growth in live course enrolment and hockey stick growth in active paid subscribers which increased to 8 lakh from 4.9 lakh, after the pandemic hit from April 2020 to December 2020. We have increased our monthly revenue by 4 times with more than 3.8 lakh transactions during the past four months.

Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work.

Responsibilities:

Devise and implement audience development strategies for subscriber and viewership growth.

Analyze & strategize the content planning for all YouTube channels of Testbook

Researching what content is performing well on YouTube and other platforms to strategize on the content requirement.

Boost motivation and recognition in faculty members to generate high output with same input

To work closely with the production/ project lead to strategize and plan for new initiatives for the property.

Ideating, designing and executing sessions on YouTube - End to end

Developing data-driven recommendations, organizing and analyzing data to form actionable plans.

Working on optimizing channel and video content via Titles, tags, descriptions, playlists, thumbnails, etc.

Requirements :

Candidate with high EQ & empathy

Strong organizational and time-management skills

Should be a first principle thinker

A quick thinker and someone with creative ideas

Convincing & negotiation skills are highly desirable

An appetite for risk-taking and experimentation

Understanding the production process/ editing of videos would be an added bonus.