Techsophy - Manager - Marketing/Digital Marketing

Role : Marketing Manager

Location : Hyderabad

Time zone: EST preferred (UK at least)

Responsibilities :

- Create, manage and drive all marketing initiatives and strategy.

- Promote and developing our brand in the developer community.

- Lead product marketing; drive positioning and messaging

- Responsible for defining and executing social media marketing and SEO strategy

- Partner with sales team to execute and align marketing activities.

- Execute email marketing campaigns end-to-end including copy, creation, sending, list segmentation and measurement of results.

- Develop and execute integrated campaigns that achieve pipeline, lead and database growth goals.

- Measure the effectiveness & ROI of programs and deliver reports and provide recommendations

- Responsible for (creating and coordinating) content creation (collateral, blogs, press release, webinars, newsletter etc.)

- Strategize and create a strong partner program (Technology and service partners)

- Create and manage event and conference plans, schedule and budget

- Own and drive all channel marketing strategy channel enablement (& growth)

- Amplify core message to key market segments in a creative and cost effective manner.

Qualifications :

- 7-10+ years marketing and innovative branding experience within high-growth technology companies

- Expertise in events marketing:, conferences, tradeshows, webinars, etc.

- B2B SaaS start-up and developer tools experience is highly desired.

- Excellent writer and communicator

- Knowledge of social media technology and SEO

- Experience in channels, creating and driving marketing strategy

- Should have strong LinkedIn page and be active on Twitter

- Content creation experience

- Experience with Saleforce.com (or other SaaS CRM is a must)

Monika