Posted By
Posted in
Sales & Marketing
Job Code
1406406
Director - Client Servicing
Responsibilities:
- Building and maintaining relationships with clients and guiding teams towards the achievement of client objectives
- Aware and in pursuit of opportunities for account growth with existing clients
- Expertise in SEM, PPC, Social Ads, Programmatic Advertising, and retargeting
- Hands-on experience with planning, executing, and optimizing campaigns, analyzing data, and reporting campaign performance to clients
- Knowledge of web analytics tools such as Google Analytics, Adobe Analytics, and Hotjar
- Build teams, think strategically and develop successful client-agency relationships
- Establish rapport and maintain long-term relationships with client and internal teams
- Implement Internet Marketing best practices that result in customer acquisition, retention and growth
- Supervise Operations of Multiple Projects
- Responsible for all client communications, conflict resolution, and compliance on client deliverable
- Work collaboratively with the planning and creative teams to develop and execute digital strategies to create effective digital strategies
- Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
- Manage program execution and financial performance while ensuring that overall strategy is sound and on point
- Ensure tactical alignment with stated goals, objectives and strategy
- Prioritize & set expectations on key deliverables
- Effectively manage projects to deliver on Cost, Quality, and Timing targets
- Compile and analyze search data and metrics and make decisions regarding campaign direction
- The incumbent should have the ability to compile and analyze search data and metrics and make decisions regarding campaign direction
- He should be able to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
- Maintain schedule performance index and cost performance index
- Analyzing social media insights to guide future social media campaigns
Team Management:
- Should have the ability to effectively and efficiently manage a large team
- Ensure minimal attrition
- Conduct regular meetings and ensure seamless execution
- Provide thorough training to the team members; mentor and guide them on regular basis
- Create strong back-ups within the department
Desired Candidate Profile:
- Deep Understanding of Technology Behind Search Engine Marketing, Google Analytics Guidelines, Search Friendly Websites, Google Penalties & Recovery and Photo shop
- Ability to specify technical changes to technical/development teams
- Strong Knowledge of HTML & CMS Panels likes Word Press; knowledge of PHP, Dream weaver, Filezila will be added advantage.
- Expertise with Excel Reporting (Filters, Vlookup, Calculation Formulas, Pivot, Graph, Chart)
- Well Versed with web analytics and presentation tools
- Excellent written and oral communication skills
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Posted By
Posted in
Sales & Marketing
Job Code
1406406