Techmagnate - App Marketing Manager - App Store Optimization

About Techmagnate :

Techmagnate ( https://www.techmagnate.com/ ) is a leading Digital Marketing Agency based in New Delhi, India and we are expanding! We are looking for RoI-driven digital marketing experts to #BeAMagnate.

Our core competencies are digital marketing & technology solutions. We help you to outline, evolve and employ proficient, best priced and top-notch Digital Marketing Services, including Search Engine Optimization, Pay Per Click, App & Mobile Marketing, Reputation Management, Social Media, Content Marketing and more related services to empower your business.

We have a strong, hustling and enthusiastic team of 250+ young digital marketing professionals who have delivered fantastic results for top-notch clients in industries like BFSI,B2B, Healthcare, IGaming, Education and Ecommerce.

Our 9 Core Values are more than just words, they're a way of life. We know that Company with a strong culture & a higher purpose perform better in the long run.

Do you relate to our values?

- Digital Excellence

- Trusted Partnerships

- We've got each other's back

- We see things end to end

- Think big, be bold

- Keep learning, keep unlearning

- Abundant positivity

- Open mind open door

- Customer Growth

Role Summary:

App Marketing Manager (AS0) with 3 + years of experience. App Store Optimization professional who will be responsible for assisting us in our ASO efforts for our mobile app. ASO Specialist is responsible for planning, implementing, and managing the company's overall ASO strategy. They usually cover a wide variety of duties such as app store optimization, analytics, strategy planning, link building, and keyword strategy.

We're seeking a quick learner with strong negotiating skills, and someone with a track record of success who can inspire the same in others.

Do you have these qualities :

- Strong Negotiating skills

- Quick Learner

- Confident & good communication skills

- Quick approach to problem solve issues

- Has a detailed oriented anarchically approach

- Strong influential skills

- Updates of the new and evolving market behavior and trends

What Techmagnate expects from you:

1.Up-to-date with the latest trends and best practices in ASO.

2.In-depth knowledge of keyword research to identify relevant and high-performing keywords for app optimizations.

3.Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs.

4.In-depth knowledge of competitive analysis to identify areas of improvement and develop strategies, along with experience in analyzing data.

5.Hands-on experience working on App Store Connect, Google Play Console, AppTweak, and Appsflyer etc. to monitor and analyze app performance.

6.Manage relationships with internal stakeholders across Sales / Marketing + Lead a team of 2 people

7.Responsible for the product go-to-market plans for each app development, outlining key KPIs, and integrated marketing plan for managing live

8.Monitor user reviews and ratings and provide recommendations to address issues and improve app ratings.

What we need in you:

- Looking for street smart professionals to join our time who have

- A holistic understanding of the appstore ecosystem.

- Expertise in ASO.

- Familiarity with - Appstore Connect, Google Playstore, AppTweak/Senor Tower, Firebase/Branch/ MixPanel, Appsflyer/ TUNE etc.

- A keen sense of design is essential.

- The incumbent should be able to visualize modern creative designs and get them executed by the in-house design team.