- TechM is looking for an awesome search engine optimization specialist to help potential customers . Customer's website does not currently rank at all in the top 50 on Google, Yahoo, or Bing, so they want to find someone that can provide a detailed action plan of how they will gain a lot more organic visibility.
Responsibilities:
- Create a full action plan for our domain's SEO, including:
- Analyze competitor websites for organic traffic insights
- Determine the best keywords to focus on throughout campaign
- Optimize content
- Perform on-page and back-end optimizations for better rankings
- Provide regular updates throughout the process
- On-page Optimization
- Off-page Optimization
Qualifications/Skill Sets/Knowledge Areas:
- A portfolio that shows steady search rank increases for other businesses
- A deep understanding of how the search engines rank websites
- Experience with content writing, building backlinks, and optimizing webpages
- Familiarity with the WordPress platform and proper formatting practices
- Understanding of how local search works and best practices
- Great overall research and analytics skills
- Expertise in popular tools like screaming frog
- Familiarity with Google Analytics
- In-depth keyword research
- Studying traffic and analytics
- Split-testing similar pages
- Building natural backlinks
- Analyzing the client's competitors
- Maximizing local search exposure
- Developing strong calls to action
- Working with writers and designers
- Programming in HTML, PHP, etc.
- Expertise with WordPress or Joomla
- Creating effective ranking strategies
- Researching the latest SEO practices
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