Team Lead - Search Engine Management - Telecom

About :

This role is with a multinational company headquartered in Mumbai and offices in Dubai, Singapore and Niger. They are one of the fastest growing digital companies in the space of Telecom Value Added Services with their presence in 40 countries covering Middle East, Africa, APAC and EU regions.

Role :

Looking for a dynamic and experienced Digital Marketing individual having good experience in SEM for app install campaigns. Candidate should be able to drive high volume install campaigns for Application which involves purchase.

Function : SEM (Search Engine Management - Google & Facebook)

Job Responsibilities :

1. Should have good expertise in google & Facebook. & other search engines.

2. Good to have experience in app install based campaigns.

3. Should have the knowledge to handle high volume campaigns or drive high volumes install campaigns on google and facebook and ensuring goal of purchase KPI.

4. Should know how to measure performance of campaign and focus on target audience.

5. Should be able to manage analytics and use the analytics to optimize cost of install & end KPI goal

6. Maximize online marketing ROI through natural search engine optimization, paid search advertising management, online display advertising management, global search engine marketing, attribution modelling and management using social media, mobile marketing, Facebook marketing

7. Should be able to work on High Budgets campaigns

8. Added advantage if candidate has worked on campaigns like swiggy , phonepay , paytm , hotstar & makemytrip , cleartrip and other purchased based app campaigns