Team Lead - Key Account Management - FMCG

MBA with Marketing Specialization (tier I/II institute)

Experience : 6-8+ years experience in Customer Marketing/Key Accounts

Knowledge & Functional Skills

Skills : - Negotiating & Influencing

- Planning and Organizing skills

- Work Team Effectiveness

- Business Analysis, Presentation Skills

- Customer, Consumer and Category Insight

- Commercial Orientation

- Proximity to Market Strategy Development, Business and Commercial Planning and Business partnering (Collaboration & Influencing)

- Diageo India Highly Confidential

AREAS OF RESPONSIBILITY

1. Support on Key Accounts Strategy Development

- Support implementation of Key Account strategy for USL

- Responsible for delivery of Key Account Sales Target

2. National Key Accounts Support to Regional Key Accounts Delivery

- Recommend terms of trade and contracts for national key accounts and identify relationships

- Support execution of all National and Regional Agreements, including development through the regional category of national chains; Partner in negotiating trading terms, managing trade spending and sales forecast, as well as perform promotional planning and business review

- Prepare annual/quarterly activity calendar for Key Account Programs - National or Regional

- Support new products launch and ensure generation of trials for the brands collaborate with Brand Teams

- Prepare training calendar - brand trainings, perfect serve communication, bar academy etc. for Key Account personnel

3. Customer Marketing Initiatives in Key Accounts

- Work with internal partners to implement sales, merchandising and promotional strategies to accomplish business goals and achieve sales targets, conduct shopper in sighting studies in sync with Marketing and Customer Marketing teams

- Vendor management with respect to selecting and evaluating vendors, managekey relationships

- Manage inter-functional process & relationship for seamless execution - interface for Key Accounts with Regional Sales, Channel, Customer Marketing and Brand teams

Only FEMALE Candidates. They won't consider any male