Team Lead - Expert Onboarding - Digital Service/eCommerce

- Min. 5 years' experience in B2C marketing function, preferably with a digital service/ecommerce organization

- Min. 3 years' hands-on experience in executing/managing marketing campaigns via different online/offline channels (email marketing, marketing via community platforms like WhatsApp/Telegram, SMS marketing, OBD marketing, Social Media marketing etc).

- Proven experience of leading medium sized teams (direct reports)

- Data analytics - Ability to analyze large datasets on SQL/Excel to identify action items

- Agility - Open to multitasking, taking up new challenges, everyday- Tech savvy

- Experience with CRM tools like salesforce, Zoho etc will be an added advantage.

- Lead a team of 4-5 people that manages digital marketing campaigns intended to onboard content creators (freelance subject matter experts, aka experts) for company's Q&A service

- Conceptualize and build digital campaigns via email marketing tools, SMS, OBD, social media channels etc., and report on performance metrics

Campaign automation

- Derive actionable, meaningful insights from large data sets to conceptualize, design and execute (Expert) onboarding programs aimed at training and activating accounts of newly hired experts