About Us We are building the future, one classroom at a time. Teachmint is an education infrastructure startup and the creator of the largest global teaching-exclusive platform. We have enabled millions of educators in India and across the globe to digitize their classrooms with our proprietary, mobile-first, classroom technology. With the largest and most diverse suite of ed-infra products, Teachmint today is the only solution catering to the digital infrastructure needs of all education providers; from K-12 schools to after-school tutoring, higher education institutes, creators and even edtechs. Teachmint was founded in 2020 by Mihir Gupta, Payoj Jain, Divyansh Bordia and Anshuman Kumar - alumni of IIT Bombay and IIT Delhi with executive experience at OYO, McKinsey, Swiggy and Roposo. Teachmint has raised $118 million till date and is backed by leading International and Indian investors such as Rocketship.vc, Lightspeed India, Learn Capital, Goodwater Capital, Vulcan Capital, Better Capital, CM Ventures, Epiq Capital and Titan Capital. Our latest series B fundraise has also made us one of the fastest startups in the education sector to raise $100+ million in just 16 months since inception. Today, Teachmint is available in 20 Indian and International languages, with 10+ million teachers and students from 30 countries on its platform. We are a team of young, enterprising leaders with experience working at some of India's leading startups over the years. Innovation, ownership and passion is at the heart of everything we do, and we are all unified by the single mission of democratizing education by empowering educators and enabling them to create impactful learning experiences. Key Responsibilities : - Scale the marketing and branding efforts of Teachmint. - Enhance the growth trajectory by improving strategies of acquiring new users, increasing consumption from existing users, and fostering loyalty. - Strategize and launch brand campaigns across all marketing channels including ATL, Digital and social media, BTL, owned media channels etc. This will involve working closely with creative agencies/internal design teams for communication development, and with media agencies/internal teams for media meets. - Identify markets and segments of growth that will usher in the next set of users by doing a thorough investigation of the market opportunity, category, competition, and above all the consumer. - Set and manage marketing budgets, across campaigns, and projects to deliver on short-term and long-term goals. - Measure marketing effectiveness using various approaches including control/exposed experiments. Track all business and marketing KPIs, providing actionable insights for improvement and growth. - Support product marketing initiatives. - Conduct consumer research, generate insights, turn them into marketing briefs. - Work together with external or internal partners to deliver successful marketing campaigns. External partners include creative, media, BTL and other agencies. Internal partners include content and design, product, supply, and engineering teams etc. Preferred requirements : - 6+ years of brand building experience with stints across traditional FMCG as well as edtech or consumer internet. - Should have managed a P&L or managed budgets or been a contributor to a budgeting process. - Thorough understanding of marketing to the digital consumer. - Strong proficiency in Microsoft Excel/PowerPoint/Word. - Ability to work, and deliver results in a fast-paced environment. - Strong analytical approach when making data-driven decisions. - Work experience in a FMCG + Consumer Internet is a plus. - Skilled at using analytics tools like Google Analytics Premium. - Skilled at using marketing automation and email marketing tools. - An MBA graduate is preferred.

Bangalore

Teachmint - Associate Director - Brand Marketing 

Teachmint - Associate Director - Brand Marketing  ,Job Description for Teachmint - Associate Director - Brand Marketing  in Teachmint in  Bangalore for (5-12) years of experience. Apply Now!

Job Description for Teachmint - Associate Director - Brand Marketing  in Teachmint in  Bangalore for (5-12) years of experience. Apply Now!