Tatvartha Health - Manager - Customer Relationship Management

Responsibilities:

- Design, execute and measure impact (and reiterate) campaigns (PN, WA, SMS, Email, etc.) using CRM tools like Moe, CT, etc.

- Maximize revenue opportunities by identifying trends and correct touchpoints in customer journey.

- Measure campaign results such as CTR, ROI, Open Rate etc.

- Monitor daily/weekly trends in campaign performance and proactively address underlying causes of trends.

- Identify reporting needs/updates and document detailed requirements.

- Interpreting analytics and research into usable insights, which inform strategic communication planning.

What we are looking for:

- Bachelor's degree in engineering, business, marketing, computer science, or related field.

- 4-5 years of experience in customer relationship management (CRM), or similar role.

- Advanced Excel skills for analyzing large data sets.

- Proven ability to work independently and meet deadline.

- Hands on experience with setting and scaling customer journey.

- Familiarity with CRM platforms like Clevertap or MoEngage.

- Bonus points for experience with Salesforce, Freshworks CRM or other major CRM software platforms.

- High level of ownership and hustle.