Tatatel - Head - Analytics

1. JOB PURPOSE

(Briefly describe the general purpose of the position or its significance from the organisation's point of view and how it contributes to the overall mission/objective of the organization).

- Develop tools and systems to link the large data sets across products and platforms to provide insights and conclusions that drive business decisions

- Create insight into the business through data mining, modeling, predictive analytic, presenting findings to the management team

- Analyze the product, performance and users behavior on the mobile platform

- Producing models that predict user behavior and performance

- Prepare ad hoc and routine analysis as needed

- Liaise with various teams like Sales, Base Management, Product Operations, WSG, IT, Network to drive strategic thought and produce actionable insight.

2. PRINCIPAL ACCOUNTABILITIES

(List the responsibilities/duties associated with the job and the major activities associated with each responsibility. For each responsibility/duty listed, detail the business levers/KRAs it impacts and the factors on which a role’s performance is judged.

Key Result Areas: 1.Revenue Enhancement 2.Cost Efficiency 3.Cash Flow 4.Customer Satisfaction 5.Employee Engagement)

Accountabilities/Major Activities/Key Result Areas

Key Performance Indicators

Sharing of Environmental Understanding

- Environment Scan of Advertising Space

- Drive Consumer Insights for advertising business

- Draw out relevant insights with secondary and primary research which is useful for business

- Repository of knowledge on Economic trends from various sources like various industry associations, analysts’ reports, etc.

- Identify and evaluate opportunities against the expected trends from the above

- Revenue from Advertising

Business Planning and Insights

- Business Case preparation and planning on various Advertising Product Lines

- Share continuous insights from primary and secondary sources

- Support Review and help in continuous improvement

- Understand various cost structures to develop robust business plans

EBIDTA

- Forecasting Efficiency on monthly basis measured as variance between monthly forecast and actual, averaged for the year

Business Analytics

- Understand various telecom nodes and various platforms involved

- Analyze MIS and support management decision making through appropriate & timely lead, lag and flag reporting

- Ensure scalable realtime analytics with single view of customer across advertising products and interactions

- Develop organizational systems and capabilities for analysis based decision making across products and platforms with strong statistical tools and methodologies

Revenue

- Development of Analytical tools, MIS, Systems and Processes as per plan

Establish robust processes

- Define SLAs as well as guidelines for departmental operations/processes

- Develop, review, and analyze budget(s) of the department

- Review, analyze and monitor actual expenses with budget and seek clarification in case of deviations Cost - Adherence to the set SLAs/ BE Index

INTERACTIONS

(List the job roles that you interact with inside or outside the company to enable you to meet your accountabilities – excluding interactions within your team / function).

Internal Interaction

(List the job roles you need to interact with Internally in the organization)

- External Interaction

(List the job roles/entities/forums you need to interact with outside the organization)

- WSG/ Technology / IT team- Current and Potential Customers

- Customer Service Delivery Team - Industry Forums

- Product Ops and Base Management Team - Vendor and Technology Partners

- Sales Team

DIMENSIONS

(List the significant numerical data which will reflect the scope and scale of activities concerning this job).

Financial Dimensions

(These should be quantifiable numerical amounts like annual budgets, project costs, annual revenue, purchase value etc.).

- Revenue and Profitability targets as per plan

- Development of Statistical tools for effective data mining and business growth

Other Dimensions

(Indication of some of the significant volumes associated with the job like number in team/ staff handled etc).

- Number of Direct Reports: 1

- Total Team Size: 1

SKILLS AND KNOWLEDGE

(State the minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent).

Educational Qualifications

- Management Degree from premier institute

- Major in Statistics, Economics or Advanced Mathematics

Relevant and total years of Experience

- 7 – 10 years total experience in Business Intelligence and analytics Field

- Exposure of working with Large Datasets with focus on ROI. Understanding of how Big Data works and is implemented.

- Ideally exposure in startups

- Sales/ Marketing / Consulting/ Financial Analysis/ Market Research Firms

- Ideally 3 – 6 years of recent experience in Consulting/ Analyst firms

Functional Competencies

- Standard and advanced analysis of Market Research data using SAS, BI

- Exposure to handling Large Datasets with understanding of Big Data

- Experience of SQL

- Exposure to Statistical Methodologies: All common statistics techniques including multivariate techniques (Multiple Regression, Factor and Cluster Analysis, Conjoint Analysis, etc

- Understanding the use of Price Sensitivity & Trade-off (Conjoint Analysis), Brand Image (Brand Mapping & Correspondence Analysis), Impact Analysis (Regression Analysis), Customer Profiling (Cluster Analysis), Needs Based Segmentation.

- Business Understanding – understanding of advertising market

- Conceptual & Creative Thinking

- Information Seeking

- Fair understanding of technology/ telecom/ IT systems

- Strong Analytical and presentation skills

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