Tata Steel - Head - Marketing - TMT Projects & Solutions

- The purpose of the job is to develop a comprehensive marketing communication for reinforcement of downstream offerings coupled with channel and brand management to ring-fence the discerning customers.

- Driving achievement of Revenue and net realisations as per ABP/OSP.

- Formulation of ABP, LTP, BO&S and Risk Management.

- Market and Product Profitability analysis. Periodic development and review of product-portfolio matrix.

Channel Management: Channel Policy & Pricing Guidelines for B2B and B2ECA customers, driving Channel Incentivisation Programs, OE customer Management, Tripartite and Bipartite MOU Governance.

Brand Management: Digital & Social Media Marketing, developing PPA Plans and monitor compliance.

- Market Advocacy programs for ACE community.

- CSES Study and CST for discerning customers

- Development and regular tracking of Omni-channel lead funnel management

- Development of officers in marketing and sales through on the job coaching and mentoring

- Establish a culture of TQM in the M&S organisation by reviewing & improving performance of Aspire/Shikhar Projects.

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Industry - Construction, Building Materials, Glass
Functional Area- Chief Commercial Officer (Long Product)