Tata Steel - Area Manager - Digital Marketing & Brand Building

1. Overall Digital Marketing including performance marketing and social media strategy for managing the marketing funnel.

2. Achieving the Digital marketing KPIs and direct contribution to GMV growth through performance marketing.

3. Drive consumer engagement and consumer advocacy with targets for revenue retention and new customer acquisition.

4. Develop the brand strategy and branding playbook for Aashiyana.

Develop sub-brands for Aashiyana in-line with its growth plans and overall strategy.

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