Summary of Core Responsibilities The candidate should have strong digital experience working either with a digital agency on the strategy or account planning side, or with a lifestyle brand as a part of their digital strategy and marketing team. Should have extensive knowledge of various social platforms and ideas on how social channels and social media can work together to create best-in-class experiences that drive greater customer awareness and engagement and help build a stronger brand. Should be able to understand the brand and its requirements off the social space and help creative agency/ various teams take a consumer-minded approach to social engagement programs. Summary of Key Responsibilities Responsibilities and essential job functions include but are not limited to the following: - Develop social media plans/calendar, including content strategies and campaigns, with an emphasis on setting strategic goals, developing metrics, defining audiences and identifying key tactical frameworks. - Deliver clear direction and inspiration to creative &amp; technical teams in developing novel, sustainable and engaging concepts and implementation plans. - Analyze current-state social media channels and determine areas of improvement, expansion and refinement. - Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights. - Contribute to expanding the Brand's overall approach to social media. - Stay current on social media and interactive marketing trends and provide guidance to clients and agency staffers on how to incorporate them. - Work closely with creative and community management teams to ensure success of social media programs and initiatives - Prepare detailed documents, including comprehensive strategic plans, audits, promotional plans and well-researched POVs (e.g. strategic recommendations and opinions). Summary of Experience - 4-6 years of experience as an account planner or digital strategist in a premium lifestyle Brand or digital Agency, Preferred retail industry experience - Strong knowledge of social media and platform capabilities - Passion for digital marketing and understanding of Marketing Technology - Strategic and innovative thinking - Strong analytical capabilities&nbsp; Required Knowledge, Skills and Abilities : - Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights. - Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy. - Able to rapidly produce top-quality communications in all media. Develops compelling presentation materials. Writes email worth reading. Communicates clearly and concisely. - Consistent and strong collaborator who elevates the work of cross-functional teams. - Provides clear briefings with compelling thought-starters. Able to quickly assess whether creative is on strategy. Provides clear feedback. Helps shape creative expression in social channels. - Strong awareness of emerging trends and behaviors in social channels. Able to link behaviors to root causes and interpret digital culture to find relevance for the business. Educational Qualification - Bachelors degree and MBA - Marketing (Preferred)

Mumbai

TATA Starbucks - Manager - Social Media Marketing & Brand Management 

TATA Starbucks - Manager - Social Media Marketing & Brand Management  ,Job Description for TATA Starbucks - Manager - Social Media Marketing & Brand Management  in Verified Recruiter in  Mumbai for (4-6) years of experience. Apply Now!

Job Description for TATA Starbucks - Manager - Social Media Marketing & Brand Management  in Verified Recruiter in  Mumbai for (4-6) years of experience. Apply Now!