Tata Capital - Manager - Digital Marketing

Major Deliverables :

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

2. Design, build and maintain our social media presence

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends and insights, and optimize spend and performance based on the insights

5. Brainstorm new and creative growth strategies

6. Plan, execute, and measure experiments and conversion tests

7. Collaborate with internal teams to create landing pages and optimize user experience

8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

9. Instrument conversion points and optimize user funnels

10. Collaborate with agencies and other vendor partners

11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Specialized job competencies :

- Strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution

- Understanding of retail consumer wealth business, insurance and loans

- Competition awareness, understanding market trends related to business