Tata Capital - AVP - Marketing & Business Intelligence

Business Line : Commercial Finance

Reporting : COO - Commercial Finance

Description :

- Managing CRM, CST, Customer linked initiatives and loyalty programs.

- Industry watch with particular reference to opportunities returns and risk and environmental analysis

- Tracking of location wise SBU wise key competitors and relative performance Competition watch, benchmarking and win loss analysis

- Study of competitors offerings and service levels and key business factors

- Channel management, Channel Training & Performance tracking

- Collaboration & partnership engagements

- Market intelligence & analysis

- New product development & Performance watch of the same

- Performance management of Sales team

- Brand Promotion & Improvement in Brand track

- Customer Communication

- Sectoral / Segmental analysis for finding new opportunities

- Product developments for specific sector

- Service sector segmentation and opportunities

Market intelligence and data analytics :

- Pricing policy and its implementation

- Tracking performance of channels for sourcing

- Performance management of sales team

- Brand propagation

- Customer initiatives activities

- Customer satisfaction responsibility including measurement / actionable / activities feedback / QRC

- Sourcing systems efficiency

- Portal and digital business ( origination stage)

- Preparing and monitoring key customer accounts

- Location potential studies / market surveys / market studies .

- Future collaborations and strategic tie ups with key OEMS.