Tata 1mg - Manager - Copywriter

Tata 1mg - Manager - Copywriter

Position - Manager

Job Role - Copywriter

Team - Marketing

Location - Gurgaon, Head Office

About Tata 1mg :

TATA 1mg is a trusted health partner for end consumers and large institutions. Leading the chart as one of the top consumer health platforms through e-pharmacy, e-diagnose, e-consult, and offline stores, TATA 1mg is also one of the most preferred pharmacy and diagnostic partners for the leading hospitals in India.

TATA 1mg is an initiative taken in the spirit of public service with a vision to empower Indian consumers and caregivers to select the most appropriate healthcare service at the best possible price

Key Responsibilities :

- Generate innovative and compelling ideas for marketing campaigns that align with the company's vision and brand strategy

- Translate marketing objectives into creative concepts, ensuring a consistent brand voice

- Collaborate with cross-functional teams, including designers, copywriters, editors, Business Teams and Social Team, to execute creative campaigns seamlessly

- Coordinate and manage creative tasks to ensure timely delivery of high-quality materials

- Review and edit copy for accuracy, grammar, and adherence to brand guidelines. Ensure all marketing materials are error-free and convey the intended message effectively

- Maintain a deep understanding of the Tata 1mg brand, ensuring that all marketing communications are consistent with brand guidelines and values

- Lead and inspire creative teams, providing guidance and mentoring to junior copywriters

-Foster a collaborative environment to enhance creativity and productivity

Eligibility Criteria :

- Bachelor's/PG degree in Literature, Marketing, Communications, or a related field

- 5-8 years of experience in advertising or digital marketing, with a proven track record of successful campaign development

- Strong portfolio showcasing creative and strategic thinking in copywriting

- Experience leading and managing creative teams

- Clear and concise communication skills, both written and verbal

- Strong organizational skills to manage multiple projects and meet deadlines

- Ability to adapt to evolving marketing trends and industry changes

- Demonstrated experience in leading and motivating creative teams

Why Join Us ?

Tata 1mg provides one of the most exciting and high-growth environments to work. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. The leadership of tata 1mg is determined to make it one of the best places to work and will get a chance to be part of a wonderful team solving the complex problem of keeping employees happy and engaged

How we take care of our employees ?

1. All employees get Tata 1mg care plan free of cost

2. Hybrid work culture: no need to come to the office daily

3. Great discounts and offers on numerous Tata group products like hotels, cars, electronics

4. Learning resources and opportunities through tie-ups with prominent global learning platforms