Tartan - Senior Manager - Marketing

Senior Manager - Marketing

QUALIFICATION AND DESIRED TRAITS :

- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

- Minimum 4-5 Years of experience with 2 years of team management experience.

- Proven track record of successfully leading and executing digital marketing strategies in a fast-paced environment of a B2B Start-up.

- Extensive experience in cross-border marketing, with a strong understanding of global market dynamics and consumer behavior.

- Demonstrated ability to think strategically, analyze data, and make data-driven decisions to achieve marketing objectives.

- Excellent communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.

- Strong leadership qualities with a passion for mentoring and developing team members.

Key responsibilities:

Lead Digital and Offline Marketing Strategy:

- Develop comprehensive roadmaps and execute digital marketing campaigns to drive customer acquisition, engagement, and retention.

- Utilize data-driven insights to optimize campaign performance and maximize ROI across various digital channels.

- Explore and implement innovative offline marketing tactics to complement our online efforts and enhance brand visibility.

- Improve Data visibility of outcomes and drive quantification of marketing efforts on various channels.

Spearhead Overseas Digital Marketing:

- Strategize and implement marketing initiatives in Europe, MENA, Australia, and APAC regions to penetrate new markets and establish a strong presence.

- Collaborate with local partners and agencies to adapt marketing strategies to regional nuances and cultural preferences.

Ownership of Corporate Presence:

- Website and Social Media - Oversee the corporate website and social Media Handles ensuring it reflects our brand identity, values, and offerings effectively.

- Drive lead generation initiatives through website optimization, SEO, and content marketing strategies.

- Spearhead online reputation management by monitoring and responding to customer feedback and reviews across digital platforms.

- Engage third party vendors/agencies as and when required with clear goals, deliverables and internal cadence.

Initiate and Scale Digital Assets, Beyond Product Lines:

- Conceptualize and produce industry-specific digital assets such as podcasts, newsletters, YouTube channels, and thought leadership content to position the company as a thought leader in the Fintech space.

- Collaborate with internal stakeholders and industry experts to develop compelling content that resonates with our target audience.

Initiate and own Paid Campaigns:

- Take ownership of paid advertising campaigns, including PPC, display ads, social media ads, etc., to drive targeted traffic and conversions.

- Work closely with the digital marketing team to develop creative ad copies, landing pages, and A/B tests to optimize campaign performance.

Ownership of Marketing Operations :

- Setup process to overview day-to-day work and of Team members.

- Bring transparent visibility of team's tasks for the other internal stakeholders.

- Take decisions on Marketing Tools to be utilized internally for various marketing BAUs.

- Mentoring a team of 2-3 Marketing Managers with clear upskilling and Learning roadmaps.

- Monitor individual performances of the team members based on OKRs and KPIs.