Tars - Content Marketing Manager

About Tars

Tars is a cutting-edge SaaS company specializing in creating advanced chatbot solutions for businesses across multiple industries. Our mission is to empower organizations by providing innovative, AI-driven communication tools that enhance customer experience, streamline operations, and drive growth.

We are seeking an experienced and highly motivated Content Marketing Manager to join our team. In this role, you will be responsible for crafting and executing a comprehensive content strategy that aligns with our brand vision and business objectives, drives engagement, and ultimately increases lead generation and customer conversion rates.

Responsibilities

- Develop and implement a robust content marketing strategy that aligns with our brand identity, business goals, and target audience

- Create, edit, and manage a diverse range of content, including Youtube videos, blog posts, newsletters, infographics, social media updates, ebooks, case studies, white papers, webinars, etc.

- Collaborate with cross-functional teams, including product, sales, customer success, and other marketing teams, to produce relevant and high-quality content that addresses our audience's needs and pain points

- Establish and maintain a content calendar to ensure a consistent and timely publication of content across all channels

- Monitor and analyze content performance using relevant KPIs and tools, adjusting strategies as needed to optimize engagement, lead generation, and customer acquisition

- Stay current on industry trends, best practices, and competitor strategies to continuously refine our content marketing approach

- Oversee content distribution across various channels, including social media, email marketing, and our company website

- Develop and maintain relationships with industry influencers, bloggers, and journalists to amplify our content reach and increase brand visibility

Requirements

- 3+ years of content marketing experience in the SaaS industry

- Exceptional writing, editing, and storytelling skills, with a keen eye for detail and accuracy

- Proven track record of developing and executing successful content marketing campaigns that drive engagement, leads, and conversions

- Familiarity with chatbot technology, AI, and customer experience trends is highly desirable

- Strong project management and organizational skills, with the ability to prioritize tasks and meet tight deadlines

- Proficient in using content management systems (CMS), SEO tools, and analytics platforms (e.g., Google Analytics)

- Excellent interpersonal and communication skills, with the ability to collaborate effectively with various stakeholders

What We Offer

- Competitive salary and benefits package, including health insurance, and paid time off

- Opportunity to work with a talented and passionate team in a fast-paced, innovative environment

- Professional development and growth opportunities

- Flexible work arrangements, including remote work options

Team Dynamics and Culture

You will work with a small team of 15 people across sales, customer success, and marketing functions

Opportunities for promotion based on performance - we don't believe in arbitrarily keeping you in the same position for a fixed amount of time. If you perform, we promote you and give you more responsibilities.

Our culture is founded on mutual respect, transparency, accountability, collaboration, and feedback with radical candor. We're obsessed with communicating well with our users as well as within the team. We love lean, iterative improvements, and success is measured by the value we create for our customers and the company.