Tapp-Me - Digital Marketer

- The candidate needs to have an in-depth knowledge of various digital marketing channels, and will be responsible for customer acquisition. Strong data analysis, and detailed and relevant insights in digital marketing are important skills the candidate should possess. The objective will be to completely own and drive customer acquisition through a mix of free and paid channels including search, display, social, content and other media.

- The acquisition strategy will be completely defined and owned by the individual, who will be responsible for optimizing marketing budgets, scaling existing channels, and piloting new channels to acquire customers in the most effective manner. Responsibilities: - Define the digital marketing strategy and drive acquisitions to acquire new customers and retain the existing customers

- Handle Paid promotions, Google Adwords & Facebook/Instagram, adverts optimizing them for maximum ROI

- Build and maintain relationship with affiliates and agency for CPI, CPM, CPV campaigns to produce results while optimizing ROI.

- Be responsible and own performance metrics, including tracking efficiencies of the marketing spend across channels like SEO, SEM, Facebook, SMS, Email, affiliates, content marketing

- Be experimental in approach and explore new channels to drive traffic and acquisition.

- Work closely with internal teams/agencies to improve channel metrics & conversion rates.

- Build effective and relevant customer profiles for future marketing campaigns.

- Continually experiment with new ad copies, creatives & landing pages to optimize for conversion.

- Create weekly tracking reports to analyse performance and progress towards goals.

Requirements :

Relevant work experience :

- Experience in leading and managing SEO/SEM, display advertising campaigns, marketing database, email, and social media advertising campaigns

- Deep understanding of popular online channels and forums

- Should showcase strong analytical skills and a data-driven approach to campaigns

- Strong communication skills & great design sense to manage content development

- Working knowledge of HTML, CSS and Java script will be a plus, not mandatory

- A self-starter - never hesitates to roll up his/her sleeves and take on something hands-on

Salary Offered : 6-7 Lakhs