About TEPL Tally Education Private Limited (TEPL), the education arm of Tally Solutions Private Limited, is the only organization authorized to issue certifications on Tally. It has been incorporated with a vision to enable small and medium organisations to manage their manpower requirements by offering simple and easy solutions to find suitable Tally skilled resources for their businesses. Marketing at Tally is a strategic business enabling department driving innovation, consistency and accountability. They tightly knit team interfaces with the product team at one end and sales at the other. The onus to communicate with the candidates, partners, prospects and employers and planning and selection of media for the same lies invariably with marketing. The vertical is characterized with a dynamic work environment with plenty of freedom and autonomy to express yourself, in terms of creativity and hone your skills as you grow in your career. Designation: Manager- Marketing Function/Group: TEPL Experience: 8-12 years Location: Bengaluru What you will be doing? - Take custody of the marketing initiatives for the vertical and align marketing initiatives to the overall business strategy. - Understanding the market &amp; competition; Know our target audience (sharp focus on consumers), their needs, how they buy and their buying criteria; keep abreast of industry trends, market influencers, as well as the general ecosystem of data, technology and partners. - Partner management, developing strategies and executing them in the region for brand promotion, Point of Sale (POS) branding and lead generation. - Define and document product hierarchy, messaging, core market differentiation; ensure positioning is consistently filtered through all channels - Paid, Earned &amp; Owned Media (POEM) and communicated effectively to the target audience by developing a right marketing mix. - Generating engaging content to deliver high-quality product and sales collaterals (brochures, sales decks, newsletters, emailers etc.) as well as thought leadership materials in the form of videos, web pages to support demand generation campaigns and sales cycles. - Manage and execute on GTM strategy for relevant product portfolio, including new product launches and major releases. - Conceptualize and execute marketing campaigns on digital and conventional media (Print, Outdoor, Radio etc.) with a set objective of demand generation / brand promotion etc. for the defined target audience within specified budgets through efficient media planning and buying. - Support and work with Business Development on BTL and lead generation activities, including trade shows, hosted events, conducting seminars &amp; presentations etc. - Developing and implementing digital marketing strategies (Email Marketing, SEO, Social Media, Facebook Advertising, Google PPC and Display Ads, Google Analytics, YouTube etc.) to amplify product positioning and differentiators, increase web traffic, drive user acquisition and audience engagement.

Bangalore

Tally Solutions - Marketing Manager - Tally Education Division 

Tally Solutions - Marketing Manager - Tally Education Division  ,Job Description for Tally Solutions - Marketing Manager - Tally Education Division  in Tally Solutions in  Bangalore for (8-12) years of experience. Apply Now!

Job Description for Tally Solutions - Marketing Manager - Tally Education Division  in Tally Solutions in  Bangalore for (8-12) years of experience. Apply Now!