Tailwind - Senior Manager - Integrated Solutions

Senior Manager- Integrated Solutions

- Tailwind is looking for an Integrated Solutions Senior Manager who is dynamic, enthusiastic and keen- eyed to go beyond the obvious, deliver high budget ad campaigns, draw complex insights and provide actionables to the team and the client.

- To be successful in this role, you should have previous experience in end-to-end project management.

- Our ideal candidate should have some technical background with a Business Administration or Marketing degree.

Responsibilities:

- Implementing and monitoring the digital advertising and outreach campaigns effectively, in coordination with different stakeholders

- Facilitating collection, harmonisation and warehousing of campaign performance data from various sources and stakeholders, and organisation of data into insightful dashboards

- Coordinating with various stakeholders and web development team to build high- converting landing pages and comprehensive campaign websites, taking complete ownership from conceptualisation to production

- Performing quality assurance controls on the end-user deliverables / products

- Build and maintain databases following the best practices to ensure the data availability and visibility for stakeholders at all times.

- Analysing data from ad campaigns, website traffic and secondary sources to identify trends, insights and opportunities to optimize campaign performance

- Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting

- Work with other departments to ensure goal and strategy alignment.

- Managing the team by recruiting, orienting, and training team members

- Creating and maintaining relationships with clients, advertising partners and publishers

Qualities we are looking for:

- Open-minded, curious, and a strong problem solver

- Strong analytical skills and ability to leverage data to find opportunities for optimization

- Strong written, communication, and presentation skills

- Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination

- Hands-on experience in managing web development and understanding of user experience and web technologies

- Proficiency in user analytics and marketing tools like Google Analytics, CleverTap, MoEngage, etc.

- A self-starter mentality, a strong sense of ownership, and an appetite for learning

Educational Qualifications and Work Experience:

- Bachelor's or master's degree in engineering, statistics, marketing or a related field from a leading education institution

- Relevant experience of 3-5 years gained in either a product/growth/brand management focused role in a consumer-facing organisation or a full-service agency