Tailorman - Manager - Marketing Communication

Tailorman is a premium apparel startup that makes high quality, better fitting made-to-order menswear at revolutionary prices. Tailorman's founders come up with impeccable startup pedigree: one of them founded Bluestone.com, India's largest online jewellery retailer, and the other runs the world's largest formalwear export business with customers like Hugo Boss and Ralph Lauren. Our top executives all come from IIT-IIM backgrounds, with experience in senior roles at Amazon and Jabong.

Our goal is to become India's largest premium clothing brand. We are well funded to meet this goal. With 7 retail stores and a free travelling stylist-cum-tailor service, in Bangalore, Chennai and Kolkata, and a unique online 3D shopping experience, we are working to deliver a seamless omnichannel experience for customers across the country.

Why you should join Tailorman :

- Understand end-to-end operations : Not only do we run great high-end stores, we also manufacture our own products. You will learn how every aspect of a premium brand works, and will play a key role in communicating the proposition of the brand.

- Rich customer data base : We have built a large base of customer data based on interactions with stores and our website. You will get an opportunity to analyze our customers, and tailor marketing campaigns appropriately.

- Complexity of role and independence: We expect our people to be independent and give them flexibility to take decisions that influence multiple teams.

Responsibilities :

- All Written Collateral for Marketing Activities : Region-wise Marketing Promotions, Product Launch activity, internal and external communication. ATL, BTL as well as online/digital marketing.

- Copywriting for Branding Activities : Events Participation, Marketing Announcement Mailers, Professional Organization Memberships, Marketing Collaterals and Corporate/HNI Gifts.

- Blogging and short form writing for social channels

- Content management across different channels: digital, OOH, stores

Skillsets :

- Great communication skills

- Passion for writing and for fashion

- Experience working for a creative agency is a plus