Tagzfoods - Manager - Digital Marketing

Job Description :

- Plan, Manage and Optimize Brand Visibility across various Digital Platforms for Tagzfoods

- Strengthen and evolve digital marketing roadmap for products and brands, overall create and implement lead generation campaigns for relevant TG to meet revenue targets for products and brand

Job Responsibilities :

- Plan, strategize, execute and scale the company's visibility and direct-to-consumer business profitably; Budgeting & Maximizing ROI : across various digital platforms

- Create strategy and roadmap for the company's performance marketing activities; Define a sharp audience targeting and bidding strategy, copywriting, creative and design strategy, review them regularly, and sustain growth

- Develop and own customer acquisition and retention funnels; Create a robust and effective campaign structure across all digital platforms (Facebook, Google SEM, Shopping, Affiliates, Instagram, YouTube, Linkedin- Twitter with knowledge of all major Dashboards, E-mailer Campaigns. etc)

- Own CAC /ROAS from performance marketing, continuously developing experiments/initiatives to improve metrics, including creative/copy testing, audience segmentation, ad placements, retargeting, and new channels to maximize full-funnel performance

Qualifications, Experience & Skills :

- Should have 4+ years of experience in running revenue-focused performance marketing campaigns with extensive experience across all platforms - Facebook, Google Adwords, YouTube, and Affiliates

- Should be Data driven and very analytical - can both analyze a marketing funnel to size different growth opportunities, build tests to measure impact, and synthesize complex results into actionable recommendations

- Should have Knowledge of analytics tools, e.g. Google Analytics, Social Listening and ORM Knowledge of Third party Seller Portals ( Amazon, AMS etc ) would be helpful but not necessary.

- Should have ability to work in a highly dynamic environment and tight budgets, across cross-functional teams; Strong marketing acumen

- Should have excellent communication and project/task management skills

Salary offered: 10-15LPA