About Swiggy Instamart: Swiggy Instamart was launched in 2020 with the aim of extending Swiggy's vision of hyperlocal convenience in the grocery space. The brand has seen great early traction with consumers and is on a fast growth trajectory with plans to expand the service to more cities in the coming months. In the coming years, we expect to be a significant player in the e-grocery market that's currently pegged at 3Bn USD with our differentiated product offerings and unique 30-45 minute delivery promises. Job Description: - Own the marketing budgets for Instamart and chart out an annual investment strategy that ties back to the overall vision for the brand - Build a holistic paid marketing charter that's high on experimentation and agility - Working with teams like analytics, tech and product as required to build and manage marketing and advertising stacks [ Analytics tools, DMP, Attribution etc ] - Media planning &amp; buying: Work with central media teams and agency partners to plan Instamart's media roadmap and consolidate these into the overall national media buying. - Charting out a sustained digital marketing presence for Instamart while tying it back to the annual campaign calendar - Planning and execution of offline media spanning channels including TV, Print, OOH, Radio etc. - Identifying newer growth marketing levers and setting up the right experimentation and evaluation frameworks - Work in conjunction with analytics and media partners to chart out holistic approaches to planning and measurement. - Identify relevant data partners &amp; implement/experiment with second and third party data partnerships - Identifying potential marketing Partners - Agency/Vendor Management : Evaluation, onboarding, managing legal, finance and accounts processes. Desired Skills: - 5 - 7 years of experience in Media/Campaign Management roles - Full time MBA from a premium business school is compulsory. A degree/diploma in mass communication will be treated with high priority. - Quality work experience in Digital Campaign Management in Google Ads, Facebook Advertising and Programmatic is a must. - Work experience in E-commerce/Consumer Internet or Food &amp; Beverages industry or with a marketing/media buying/advertising agency is a must. - Should have proven success in managing marketing budgets for early stage brands in the internet domain - Essential that he/she can deal with basic analytic queries/requests unassisted - SQL knowledge is a must. - Experience in traditional media channels will be a big plus . We do not differentiate media managers as online vs offline - All media managers are expected to think and plan omnichannel with the relevant support from partner agencies. - Should have demonstrated excellent stakeholder management skills and should be able to work independently with senior leaders across the organisation - Strong language skills : written and oral.

Bangalore

Swiggy - Senior Manager - Media Marketing 

Swiggy - Senior Manager - Media Marketing  ,Job Description for Swiggy - Senior Manager - Media Marketing  in Swiggy in  Bangalore for (5-7) years of experience. Apply Now!

Job Description for Swiggy - Senior Manager - Media Marketing  in Swiggy in  Bangalore for (5-7) years of experience. Apply Now!