This role will be a part of the Central Marketing team (based out of Bangalore), handling media mandates for Swiggy.- - The candidate should have- experience working in the consumer internet space managing the media mandate from a media team (client-side). - We are looking forward to a digital-native, someone with experience working in a data driven environment in Ecommerce or other digitally evolved marketing environments. - We cherish marketers who combine soft skills with domain skills and work with the intent of bringing customer delight. Being one of India's most loved consumer brands, we understand that we have a harder task ahead to build on this further, and would love to have you join us in this endeavor. - Digital Media Planning & Media Buying : Identify strategic buying requirements and consolidate these into the overall national media buying. - Working with teams like analytics, tech and product as required to build and manage- marketing and advertising stacks [ Analytics tools,CIP,CDP/DMP, Attribution etc ] - Build forward looking tech stacks and advertising practices to ensure that Marketing effectiveness remains in-tact in the course of on-going changes in privacy and data sharing protocols. - Evaluate innovative digital properties for marketing integrations and paid marketing. - Work in conjunction with analytics and media partners to chart out holistic approaches to planning and measurement. - Identify relevant data partners & implement/experiment with second and third party data partnerships - Understand digital/online attribution/measurement to plan and implement custom analytics. [ should have experience with Appsflyer/Branch/Tune etc ] - Work with measurement owners to build an understanding of ROAS and incrementality. - Identifying potential marketing Partners - Agency/Vendor Management : Evaluation, onboarding, managing legal, finance and accounts processes. Requirements: - 8+ years of total work experience for a Manager role. 7+ years to be considered for the Senior Manager grade (Experience in business/Category P&L roles will be a plus to be considered for Sr. Manager designation) - Full time MBA from a good Institute. A degree/diploma in mass communication will be treated with high priority. - Quality work experience in Digital Campaign Management in Google Ads, Facebook Advertising and Programmatic is a must. Should have ideally worked across multiple programmatic platforms incl Tradedesk, Adobe Ad Cloud, Mediamath etc. - Work experience in the E-commerce/Consumer Internet or Food & Beverages industry or with a marketing/media buying/advertising agency- is a must. Should have managed multiple national campaigns with spends above 10 Cr. - Essential that he/she can deal with basic analytic queries/requests unassisted - SQL knowledge is a must.- - Experience in traditional media channels will be a big plus . We do not differentiate media managers as online vs offline - All media managers are expected to think and plan omnichannel with the relevant support from partner agencies. - Strong language skills : written and oral. For your candidature to be considered on this job, you need to apply necessarily on the company's redirected page of this job. Please make sure you apply on the redirected page as well.

Bangalore

Swiggy - Senior Manager - Digital Media - Central Marketing Team 

Swiggy - Senior Manager - Digital Media - Central Marketing Team  ,Job Description for Swiggy - Senior Manager - Digital Media - Central Marketing Team  in Swiggy in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for Swiggy - Senior Manager - Digital Media - Central Marketing Team  in Swiggy in  Bangalore for (8-10) years of experience. Apply Now!