Swiggy - Manager - Digital Marketing - New User

Description:

Future of work : Mandate 2 - Employees will have the freedom to work remotely all through the year. These employees, who form a large majority, will come together in their base location for a week, once every quarter.

About this role:

- This position will be a part of the Growth Marketing vertical at Swiggy.

- The Growth team at Swiggy is a horizontal team that cuts across all existing and upcoming Swiggy verticals (Food, Instamart, Dineout & etc.) and is primarily responsible for traffic, acquisition, and reactivation of users to the platform.

Required Skill-set:

- Self-driven and a strong bias for action, fitment in startup culture

- Excellent analytical, communication, collaboration, and stakeholder management skills

- Worked across various new product launches & GTM rollout & marketing plans.

- Develop and manage the budget for digital marketing initiatives, ensuring efficient allocation of resources to achieve desired outcomes.

- Expertise in Google, Meta, Programmatic, etc. marketing channels.

- Strong project & program management skills with the ability to lead and motivate cross-functional teams.

- 4+ years of experience with a B2C consumer tech/e-commerce platform, preferably in a growth or digital marketing role

Responsibilities:

- Develop comprehensive go-to-market plans, including pricing, positioning, and promotional strategies. Collaborate with marketing teams to create compelling marketing materials.

- Define key performance indicators (KPIs) and monitor the success of new initiatives.

- Implement improvements based on performance data and user feedback.

- Collaborate with internal teams, including creative, analytics, and product teams, to ensure seamless execution of digital initiatives.

- Identify and capitalize on emerging opportunities and deploy advanced techniques to enhance Quality Scores through improving ad relevance, landing page quality, and other optimization strategies.

- Own the KPIs of Customer Acquisition Cost, Conversion Rates, CTR etc.

- Optimizing creatives and ad sets across platforms to drive high efficiency.

- Reporting campaign results along with funnel trends and projections

"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, colour, religion, sex, disability status, or any other characteristic protected by the law"

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