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04/10 Vaishali Jamwal
Recruitment Team at Swiggy

Views:6498 Applications:969 Rec. Actions:Recruiter Actions:20

Swiggy - General Manager - Category & Marketing - Central Business (6-8 yrs)

Bangalore Job Code: 750697

Roles & Responsibilities

Category creation and definition:

a) Using consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for Swiggy to help build deeper understanding of the consumers, their behaviours, needs / wants across different occasions

b) Represent the consumer within the company and own category conversion as a metric

c) To create frameworks for solutioning for a specific category/sub-category

d) Work with insights to understand barriers and pain points, WTP and competitive differentiation

e) Design the GTM and scale up for new categories

f) Define clear metrics for the category/sub-category success and build sustainable programs to structurally drive the same across the organization.

Work closely, across functions (Analytics, P&P, Biz Ops) for the following

a) Build strong basics for the category QOS, SLA, Cx in target cities and zones

b) Increase category awareness trials partnering with Marketing

c) Come up with strong pipeline of growth ideas to increase repeats for the category

- Work to make the category sustainable (achieve the UE target for the category): Own the category /sub-category P&L to ensure delivery of planned metrics and UE.

- Ensure that a high bar for consumer experience is maintained

a) Monitor and maintain a high NPS for the category

b) Monitor and maintain a low cancellation rate, SLA and a high level of ratings candidate fitment

a) High level of consumer obsession

b) Extremely strong analytical skills and structured approach to problem solving

c) Should have an over-all P&L thought process, trade-offs that need to be made and impact of various decision on different line items of the P&L

d) High level of detail orientation to be able to build operating plans for the business

e) Good influencing skills and stakeholder management skills and ability to get work done from external stakeholders

f) Good project management skills to drive and keep multifunctional projects on a track with clearly defined success measures

g) Creative thinker and ability to connect the dots between external research, internal data and intuition through consumer interactions

Preferred Experiences

1. Roles involving consumer/shopper first thinking - Brand Management / Consumer marketing /Shopper marketing

2. P&L management - Category / Product or Business Management roles in traditional / online sectors preferably F&B, FMCG/D, e-Commerce

3. Digital Businesses - Exposure to digital businesses, utilization of - tech- to solve for consumer problems, Projects in enabling traditional solutions with technology

4. Research, Analysis & Insights - Consumer insights, Research, Product Strategy, Market

Knowledge

Women-friendly workplace:

Maternity and Paternity Benefits

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