Swiggy - Assistant Manager - Marketing

- Marketing Activities: Planning Go-to-Marketing strategies, Region-wise Marketing Promotions, Product Launch Activity planning and execution, internal and external communication. ATL, BTL as well as online/digital Marketing.

- Branding & Lead Gen Activities: Events Participation, E-mailers, online Marketing on websites, Marketing Announcement Mailers, Professional Organization Memberships and Award Submissions, Marketing Collaterals and Corporate gifts.

- Channel/Partner Activities: Promoting channels via Marketing and ensure that activities are carried out by partners as agreed. Coordinating with partners for lead gen activities such as mailers and Road shows Campaign, partner portal website access and tele calling and marketing kit requests. Introducing & managing initiatives and partner retention through tools like partner portal, Reward Program Schemes, etc.

- Internal & External Communications: Knowing Marketing Tools, good presentations and communications skills to convey proper messaging across external and cross function teams with internal ops and brand teams to ensure seamless customer and brand experience.

- Analysis & Feedback : Conducting Partners and End Customers Survey, Competitive Analysis and Industry Trends and check the effectiveness and ROI of Marketing Campaigns

Requirements:

- Sound understanding of all traditional / below the line modes of marketing

- Should be data driven and should optimize for the right parameters and have strong execution capabilities

- Should possess good project management skills and ability to over achieve in an extremely fast paced environment

- Positive and highly motivated and driven; Capable of driving exponential growth in a very short time frame.

- Creative and out of the box thinking

- Should be willing to work in a fast paced / dynamic environment

- Excellent communication skills