Svatantra - Manager/Senior Manager - Marketing - eCommerce Startup

Candidate credentials :

- The ideal candidate should be highly productive & good market knowledge. Personality traits should be aggressive, focused, innovative, and a person with keen eye for details.

Job Description :

- Responsible for spends on Search Engine marketing, Display, Remarketing, Affiliates, Social media ads to generate leads. Driving ROI on each of these closely.

- Working with Local and brand teams to help design and execute Email and SMS marketing campaigns;

- Responsible for online spends to drive online visibility and brand building

- Responsible for BTL / ATL/ Offline marketing/ Online marketing

- Identifying customer segments and creating appropriate campaigns to engage with them continuously

- Innovate in the space of hyper-local level digital marketing to drive revenue and profitability

- Work closely with teams for their demand generation and digital marketing related requirements

- Drive consumer research and provide data on the profile and behavior of customers

- Drive market research and provide data on the demand

- Create and own the overall digital marketing strategy and execution. Regularly analyse and present performance updates to the management