Survey Designing Specialist - FMCG

Survey Designing Specialist

Core Skills Required :

- Experimental Design

- Design of Experiments

- Conjoint Analysis

- Discrete Choice Model

- Survey design for complex statistical studies on pricing elasticity and promotions

- Engage 3rd parties and/or internal people programming the surveys

- Manage 3rd party vendors executing the surveys

- Conduct significance tests to ensure data quality and sufficiency

Main Characteristics : Challenges

- Translate business problems into a survey design, manage 3rd party execution of the survey, and build structured data sets accordingly to enable insights and actions.

Evaluation Criteria (Targets) :

- Projects delivered in time, in budget and without business disruption

- Project final analysis and deliverables signed off by country research stakeholders

- Final analysis implemented in better promotion strategy or pricing decisions

Key Dimensions :

- Global Directors Sales (Trade Marketing and Revenue Management) & Marketing Insights

- BU / Country Managers and Directors

- Global Revenue Management VP

- Previous work experience required

- Experience building complex statistical models and analysis

- Conjoint or discrete choice analysis (multinomial logit modelling, censored regression, or experimental design)

- Survey research experience

- Proven skills in translating statistics into insights

- Experience in Pricing / Promotions strongly preferred

- Experience in CPG company strongly preferred