About the Organization: - Swiggy is on a quest to bring convenience to over 100 mn Indians over the next 5 years and is investing heavily in areas where we believe we can serve unmet needs of customers while also delighting them. As part of this vision, we are doubling down on services ranging from daily needs to essentials (milk, grocery, eggs, breads, etc) as well as a concierge (buy anything from your locality on demand). The investment in Supr Daily is part of our core strategy to expand the reach of the consumer base as well as fulfilling the daily needs of a consumer leveraging the power of the milk railroad. We believe this is an exciting space and will be a huge area of growth over the next 3 years. - Supr Daily is a daily delivery service in India. Starting with milk, the company delivers the most frequent daily needs to consumers. Founded by alumni of IIT and IIM, the company is pioneering the micro delivery e-commerce model in India. The company is a Y-Combinator startup and is currently backed by Swiggy. With a commitment of $100 Million from Swiggy, the team is scaling their unique supply chain nationally to serve more than 1 Million households every single day. Y Combinator is one of the top American Seed Accelerator and their portfolio includes Airbnb, Dropbox, Instacart, Reddit and about 1500 other startups across the globe. Role - GM, Brand Marketing: This person would drive Supr's brand agenda by owning the brand communication vertical. The role reports into Sr. Director, Brand Marketing Responsibilities: - Develop and execute brand vision, identity and it's rollout in the entire organization - Develop and execute large ATL campaigns to drive awareness, traffic, acquisition and retention - Be the custodian of the consumer, and work closely with the research &amp; effectiveness team to develop a deep consumer understanding backed by thorough qualitative and quantitative research - Own in entirety, the central brand communication, and also conceptualize category and private label marketing agenda - Work with the creative and media buying agencies to conceptualize innovative and memorable creatives keeping in mind the communication objectives of the campaign - Eventually, build a core team of brand and media planners to run the brand campaign org - Liaison with city, social and creative verticals to ensure the brand is represented in the right manner across the board - Analyze campaigns across cities across different parameters to track ROI and publish the same to all stakeholders. Desired Skillset: - MBA from Tier 1 B School (IIM, MDI, FMS, ISB) with 6-7 years experience with at least 2 years in FMCG brand marketing; e-commerce marketing is preferred but not necessary - Solid appreciation for data and comfort with the use of data to drive business cases and outcomes - Strong stakeholder management and communication skills - Agency management experience handling both creative and media agencies is critical - Very thorough grasp of media planning is a must - Budget-management skills &amp; proficiency - Strong eye for creative and communication

Bangalore

Supr Daily - General Manager - Brand Marketing - IIM/MDI/FMS/ISB 

Supr Daily - General Manager - Brand Marketing - IIM/MDI/FMS/ISB  ,Job Description for Supr Daily - General Manager - Brand Marketing - IIM/MDI/FMS/ISB  in Supr Daily in  Bangalore for (6-7) years of experience. Apply Now!

Job Description for Supr Daily - General Manager - Brand Marketing - IIM/MDI/FMS/ISB  in Supr Daily in  Bangalore for (6-7) years of experience. Apply Now!