SuperBottoms - Product Manager

Job Description: Product Manager - Website Optimization and Sales Growth

Overview:

We are seeking a dynamic and results-driven Product Manager to join our team and take charge of optimizing the look and feel of our website, with a primary focus on improving sales performance. The ideal candidate should have a deep understanding of the direct-to-consumer (D2C) industry and hands-on experience with managing websites on the Shopify platform.

Responsibilities:

Website Optimization:

- Conduct a thorough analysis of our current website design, user experience, and sales funnel to identify areas for improvement.

- Collaborate with cross-functional teams, including design, development, and marketing, to implement enhancements that align with our brand and customer expectations.

- Stay updated on industry trends and emerging technologies to incorporate innovative solutions for an enhanced user experience.

Sales Monitoring and Analysis:

- Implement analytics tools to closely monitor website traffic, user behavior, and sales performance.

- Regularly analyze sales data, customer feedback, and website metrics to identify patterns, trends, and opportunities for improvement.

- Develop and maintain KPIs related to website sales performance, ensuring alignment with overall business goals.

Conversion Rate Optimization (CRO):

- Devise and implement strategies to increase conversion rates at different stages of the customer journey.

- A/B test various elements on the website, such as product pages, checkout process, and promotional banners, to determine the most effective configurations.

User Experience (UX) Enhancement:

- Collaborate with the design team to enhance the overall user experience, ensuring a visually appealing and user-friendly interface.

- Implement improvements based on user feedback, usability studies, and best practices in UX design.

Competitor Analysis:

- Stay informed about competitors' websites and industry benchmarks, identifying areas where our website can outperform and differentiate itself.

Communication and Reporting:

- Provide regular updates to the leadership team on website performance, key initiatives, and progress toward sales improvement goals.

- Collaborate with marketing teams to align promotional efforts with website optimization strategies.

Qualifications:

- Proven experience as a Product Manager in the D2C industry, with a focus on website optimization and sales growth.

- Strong analytical skills and experience with web analytics tools.

- Familiarity with the Shopify platform and its customization capabilities.

- Exceptional project management and communication skills.

- Up-to-date knowledge of industry trends and best practices in website design and optimization.

If you have a passion for driving sales through effective website management and a keen eye for improving the user experience, we invite you to apply and contribute to the success of our D2C business.

Qualification:

- Engineering Graduate

Location: Mumbai only

Industry: Ecommerce / D2C startup only

Work model: Hybrid, twice a week work from office (Co-working spaces)