Sunteck Realty Limited - Senior Manager - Marketing & Public Relations

Department : Marketing & PR

Band / Level : Senior Manager

Reports to (direct) : General Manager-Marketing

Experience : 7 to 10 years

Location : Mumbai

About Us :

Sunteck Realty Limited (SRL) is a Mumbai-focused premium real estate developer, with marquee projects catering to the ultra-luxury and luxury residential segment. The company has a track-record of identifying high-growth locations ahead of the curve, and has delivered landmark projects which have raised the profile of an entire locale. The overall portfolio boasts of 25 projects with an area potential of 23mn sqft, of which 8 projects totaling Rs. 5,700cr in size have already been delivered. The projects are spread across four distinct brands: 1) 'Signature': Uber luxury residences aimed at ultra HNIs, 2) 'Signia': Super Premium residences in select suburban micro markets, 3) 'Sunteck City': Large formats and mixed use developments, & 4) 'Sunteck': Commercial developments. The strong differentiated branding helps SRL command a leadership positioning in every micro-market.

Key Performance Areas (KPAs) :

1. Designing campaign communication and collaterals

2. Developing marketing strategy and marketing mix for product launches and sustenance phase

3. Creating Brand Building strategy

4. Designing the 360 degree marketing plan and allocating budgets for all the projects

5. Implementing the marketing strategy for both ATL and BTL activities

6. Conceptualizing innovative marketing and branding solutions including digital marketing and social media, corporate websites and microsites

7. Coordinating with multiple vendors, creative and media agencies for collateral development and media releases

8. Designing and managing budgets based on the revenue forecast of the project for the fiscal year

9. Managing customer site experience and engagement initiatives

10. Carrying out market research for better understanding of the brand and market for designing the launch strategy

Desired Candidate Profile :

- Extremely confident and well versed in marketing techniques and concepts

- Must bring strong negotiating skills and ability to close with vendors / Agency

- Proficient in follow through with internal and external stakeholder

- Excellent communication skills