Sunstone Eduversity - Manager - Performance Marketing

Performance Marketing Manager | Sunstone

Your responsibilities will include:

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

- 2-4 years of work experience in a relevant field.

- Experience in creating and optimizing performance campaigns on Google Ads, Facebook, Instagram, LinkedIn and other ad platforms.

- Running daily, weekly and monthly SQRs and performance analysis to enhance and maintain the performance of the campaigns.

- Implementing multiple A/B tests to identify the best performing creatives, audiences and targeting options.

- Experience handling the allocated monthly budgets and delivering the targeted number of leads while maintaining the quality of leads.

- You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

- You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights and recommendations.

- You are open minded, curious and a strong problem solver.