Sunstone Eduversity - Manager - Growth Marketing

Sunstone Eduversity | Assistant Manager- Growth Marketing

About US :

Sunstone Education : Sunstone is revolutionizing Indian higher education ecosystem. Founded in 2015, company's vision is to bring accountability in the Indian higher education ecosystem and provide world class education to every individual and create industry ready professionals, aligned with dynamically changing industry needs.

Sunstone Eduversity :

- Sunstone Eduversity offers both online and offline courses (operating in an asset-light model). Sunstone is disrupting India's higher education space by offering Pay after Placement where fee is charged only after a student gets placed in a well-paying job.

- Sunstone conducts both long term MBA/PGDM in partnership with various universities across India and short-term online programs in various discipline including Analytics, Digital Marketing, Logistics and Supply Chain, Banking & Financial services, Sales management among others.

- Sunstone takes complete accountability of a student's career and delivers industry integrated education leveraging modern technology with a focus on developing job-ready professionals. It has established a 100% placement record to date and has 500+ recruiters hiring from Sunstone.

Designation : Senior Executive/Assistant Manager(Growth Marketing)

Department : Marketing

Location : Gurgaon

Experience : 2 to 4 years

Roles & Responsibilities :

- Handle marketing automation and operations on Salesforce, Webengage, clevertap, Moengage.

- Setup workflows across email, chat,etc through rigorous and effective segmentation, to make the communication on point and goal driven.

- Execute, Measure, report and visualize performance of E-mail/SMS and marketing campaigns, and assess against goals (ROI and KPIs).

- Dashboard management for marketing and sales (funnels).

- Maintain data sanity between marketing, sales, and customer success teams.

Requirements :

- Expert understanding of Salesforce, Webengage, clevertap, Moengage.

- Experience in executing SMS and email campaigns

- 2 to 5 years of digital marketing experience

- Strong analytical skills, with proven capabilities interpreting data and qualitative research and distilling into actionable takeaways and insights.

- Excellent cross-functional collaboration abilities to interact with sales, product, design and engineering teams, ability to lead with influence

- Ability to thrive in startups with a fast paced environment and take ownership for working through ambiguity.

- Comfortable with working on data, spreadsheets and Excel.

- Good written and verbal communication skills are a must.

- Knowledge of SQL would be preferred

Perquisites & Benefits :

- A competitive salary

- Opportunity to be part of a diverse working environment, valuable work experience

- Mentorship on career development and progress

- Fun, casual, relaxed, and flexible work environment

- Opportunity to work with the Founding Team

- Group health insurance and other financial benefits