Sunknowledge Services - Content Strategist - Healthcare Domain

We are looking for a Content Strategist who will be responsible for developing and implementing content strategies for businesses, organizations, or individuals. S/He plays a critical role in shaping US healthcare content, creating and promoting healthcare services and products that engage the targeted healthcare audience, drives traffic, and generates leads.

Company name: Sun Knowledge Pvt. Ltd.

Website: https://www.sunknowledge.com

Job responsibilities for a content strategist typically include:

1. Developing and executing content strategies that align with business goals and objectives.

2. Researching and developing content on a variety of healthcare-related topics and identify target audience needs, preferences, and behaviors to inform content creation.

3. Collaborating with healthcare subject matter experts, marketing professionals, and other stakeholders to create compelling content that meets business objectives.

4. Adhering to regulatory and legal requirements while creating content, including HIPAA, FDA, and FTC guidelines.

5. Developing content that is optimized for search engines (SEO) and follows best practices for social media and other digital marketing channels.

6. Drive social media and email marketing campaigns and be able to improvise based on efficacy.

7. Should have sound knowledge of measurement metrics wrt content marketing.

8. Should have sound knowledge of tools that can help in enhancing the content output.

9. Establish tone, character, and messages that will effectively communicate with the target audience and fulfill the desired objectives.

Desired Skills and Experience:

1. Experience in producing US Healthcare content for the web with a specific track record in marketing.

2. Minimum 8-10 years of work experience.

3. Knowledge of Wordpress.

4. You will be an excellent writer and thinker being able to draw out new themes/ideas that can be applied to existing or new thought leadership programs and across various formats.

5. Strong willingness to develop and learn new skills in marketing/ comms function.

6. Good story-telling ability, proficiency in tailoring and customizing copy for a varied audience.

7. Strong research and curation skills.

8. Strategic thinking and planning.

9. Must be self-driven.

Shift Timing: US Shift (5.30 pm onwards)

Job Type: Full time