Chief Marketing Officer - Digital Marketing Experience : 7 to 12 years of experience from any industry, with exposure towards Digital Marketing Qualification : MBA / PGDM - Full time from Tire 1 institute Position Summary : This position is required to oversee and develop marketing strategies, updates on the latest market trends in the industry. Plans and build key market drivers, communicating the marketing plans across the board and building brand awareness by positioning SunEdison segment as a - Go-to- brand for customers. This position will actively scale through lead generation through various channels in Digital Marketing, sales &amp; business development strategies. Objective : - Goal oriented professional and wide exposure towards increased brand awareness - Self-starter with extensive experience implementing effective online and social media marketing strategies - Prepare &amp; manage quarterly/annual budgeting for the Marketing department and ensure cost optimization - Promoting SunEdison brand through active lead generations via various channels - Ability to collaborate with all cross-functional team in optimizing various channels Responsibilities : - Crafting strategies for Marketing, including digital, advertising and communications - Design branding, positioning and pricing strategies - Analyze consumer behavior and determine customer personas - Identify opportunities to reach new market segments and expand market share - Redefining Marketing processes, transitioning them from mere marketing strategies into real marketing assets - Continuously tests and evaluates market tactics and strategies in acquisition of new consumers via various media platforms - Lead productive brainstorms and providing suggestions to the management on various branding strategies - Assist Sales force team in providing a roadmap on market segmentation/Go-to market strategy, and support during entire operations - Engage in market research &amp; analytics to capture industry trends, project pipeline, potential leads &amp; direct competitor analysis.

Chennai

Mumbai

SunEdison - Chief Marketing Officer - Digital Marketing - IIM/ISB/MDI/FMS 

SunEdison - Chief Marketing Officer - Digital Marketing - IIM/ISB/MDI/FMS  ,Job Description for SunEdison - Chief Marketing Officer - Digital Marketing - IIM/ISB/MDI/FMS  in SunEdison in  Chennai Mumbai for (7-12) years of experience. Apply Now!

Job Description for SunEdison - Chief Marketing Officer - Digital Marketing - IIM/ISB/MDI/FMS  in SunEdison in  Chennai Mumbai for (7-12) years of experience. Apply Now!