Sun Pharma - Manager - Trade Marketing & Activation

Trade Marketing & Activation Manager

Key Deliverables : The incumbent shall be responsible for the following areas under Trade Marketing and Activation, to drive the overall Business Objective :

Trade Marketing

- Effective Deployment of Trade schemes - Primary as well as Secondary

- Developing Trade Engagement programmes to get the trade partners focus on the company portfolio

- Distributor Engagement Programme thereby to align them to the company objective

- Working out market specific Competitive action plans to improve market standing

- Working out New Product launch Plans

- Developing and Anchoring In-shop merchandizing activities to strengthen outlet level salience

- Competitive Actions Tracking

Activation

- Identify suitable events / activities applicable for a brand to connect with its Target group in a relevant context and environment

- Coordinate with the activation agency to ensure the activity / event is conducted in an impactful manner, as per the plan.

- Drive cost efficiencies through appropriate negotiation with the agency as well as minimizing wastage

Reporting to: National Sales Manager

Reportee : Trade Marketing Executive

Internal linkages :

- Marketing Team

- Distribution Team

- Field Sales Team ( TLM & SLM)

- Marketing Services