Sun Pharma - Lead - eCommerce Vertical

Division - Consumer Healthcare

JOB PURPOSE :

Lead strategy and operational engagement for the E-Commerce vertical. Meet Revenue, Expense & profitability Targets for existing brands & new D2C launches via E Commerce Channel.

Financial :

i. Revenue - Achievement of Sales Objective for aligned eCom platforms

ii. Meet the expense and profit objectives set for CHC Brands through the ECommerce Channel

Market Share & Growth Objective :

i. Measure and monitor perf v/s goals.

ii. Develop & Execute Brand-wise strategies for each platform

iii. Introduction of new Products on relevant platforms

iv. Growth of existing brand portfolio

v. Improve Ranking of brands

Monitor and improve SKU performance

Process Measures:

i. Manage Assortment of listing on each platform

ii. Supply Alignment

- Alignment of supply points across India / Distributor Management

- On time supplies to avoid OOS

iii. Ideation of monthly campaigns

iv. Operation - PO, Inventory, fill-rate and OOS management

v. Execution and weekly tracking of campaign on all platforms

vi. Optimization of campaigns - Digital campaigns, divert traffic from brand social media to platform

vii. Content Creation / Communication for all Brands campaigns & Product Listing pages - Banners, Emailers etc

viii. Implement best practices

ix. Data Analysis of Sales, Brand consumer Insights and consumer trends

x. Competition tracking

xi. Creation of Brand Stores and Product Listing Pages

xii. Optimize spends to improve ROI

xiii. Monthly collation of sales and campaign performance data

xiv. Align e-commerce plans with annuals brand plans and sync objectives in line with overall brand objectives

xv. Negotiate for buying efficiencies

xvi. Maximize revenues by investing spend in areas of high return ROI

xvii. Track digital hygiene parameters on all E-commerce platforms