Sulekha.com - Hyperlocal Expert - Search Engine Optimization

Hyperlocal SEO Expert

About Pro-Manage:

ProManage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi location enterprise and small business clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others.

Pro-Manage is an award-winning SaaS platform, recognized by Business World, Indian Business Council, Retail Association of India and e4m. ProManage is also the only platform in its category, listed on G2 with a 4.5/5.0 rating. ProManage has also attracted highly regarded brands as its clients: Bata, Tata Power, Dominos, Cafe Coffee Day, Muthoot Finance, Shriram Finance, Sterling Resorts, Dr. Batra's, Rainbow Children's Hospital,Ujjivan Small Finance Bank,Mahindra Finance, Apollo Pharmacy, Titan, DHL and more.

ProManage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional ProManage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs.

Pro-Manage is developed and offered by Sulekha, one of India's largest digital business and consumer brands that has transformed local services ecosystem through an AI-based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to localservice SMBs every day in 40 cities.

Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years. Pro-Manage and Sulekha have three of the most well-regarded firms as its investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).

Job Description & Expectations:

We are looking for a skilled Hyperlocal SEO Expert to oversee all aspects of our local search engine optimization efforts. The candidate must have a deep understanding of local SEO strategies and techniques to improve our visibility and rankings in hyperlocal searches. As a Hyperlocal SEO Expert, you are required to closely coordinate with our product, customer success, and operations team to develop and execute effective hyperlocal SEO strategies tailored to our customers.

Responsibilities:

- Develop and implement hyperlocal SEO strategies to improve our visibility in target keywords and geographic areas.

- Conduct keyword research to identify local search terms and phrases relevant to our business.

- Optimize on-page elements such as meta tags, headings, and content for local relevance.

- Manage and optimize local business listings on platforms such as Google My Business, Bing, Map my India, Hotfrog etc.

- Generate and optimize localized content, including landing pages, blog posts, and social media posts.

- Monitor and analyze local search performance metrics using tools such as Google Business Profile, Google Analytics, Google Search Console, and local SEO tools.

- Identify opportunities for local link building and outreach to improve domain authority and local search rankings.

- Stay up to date with industry trends and algorithm updates affecting local search rankings.

- Provide regular reporting and analysis of hyperlocal SEO performance to stakeholders.

Requirements:

- Proven experience as a Hyperlocal SEO Specialist or similar role, with a strong track record of improving local search rankings for businesses.

- In-depth knowledge of local search ranking factors, including proximity, relevance, and prominence.

- Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, and BrightLocal.

- Experience with local business listing management platforms (e.g., Google My Business, Bing Places, Yelp).

- Strong analytical skills and the ability to interpret data to drive actionable insights.

- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

- Creative problem-solving abilities and a proactive approach to identifying and addressing issues.

- Familiarity with content management systems (e.g., WordPress) and basic HTML.

- Bachelor's degree in Marketing, Communications, Business, or a related field is preferred