Sula Vineyards - Manager - Public Relations

Designation: PR Manager

Reporting to: Marketing Advisor

Location: Mumbai

Job Role/Purpose:

Sula's ambition is to introduce as many Indians to our wine as possible and influential coverage is critical. The PR Manager is responsible for securing national, high impact, high reach visibility for the Sula brand, both in print, digital and with influencers.

Key Responsibilities:

- Grow national print coverage of Sula new launches and events (with key focus on SulaFest)

- Create and deliver nationwide initiatives to further coverage opportunities for Sula

- Lead influencer marketing strategy to make millions more Indians aware of the Sula brand

- Maintain industry leading trade press coverage

- Transform Sula's digital strategy to drive cost effective awareness and consideration within our target audiences (paid social & digital media)

- Line-manage Regional PR Manager

Desired Skills and Traits:

- Track record securing impactful coverage

- Brilliant press and influencer contacts

- Expertise in digital press and the influencer landscape

Qualification: Bachelor's or master's degree in public relations, journalism or communication

Years of Experience :

- Minimum 6 years of PR experience