Subex - Specialist - Product Marketing

We are looking for a dynamic and passionate Product Marketer with telecom knowledge to join our growing team. The person is expected to be hands-on with the latest Marketing practices, tools and techniques. Out of the box thinking, and a go-getter attitude is a must.

Some of the key responsibilities include:

- Working closely with Product Management and Corporate Communications to develop positioning and direction through market & competition analysis.

- Designing, executing and owning lead generation campaigns that support revenue goals.

- Developing marketing content around the website, collateral (brochures, infographics, datasheets, whitepapers, case studies, presentations, videos, etc.), interactive demos and multimedia presentations.

- Launching new products and new versions of existing products to the market.

- Working with Pre-Sales and Product Management to conduct feature-led and knowledge imparting webinars.

- Leveraging social media for effective product promotion and brand image enhancement.

- Identifying suitable industry recognition awards and building strong nominations on behalf of the organization.

- Establishing product messaging to complement overall company vision and direction.

- Designing and delivering sales enablement training to Sales-org.

- Working with Sales-org to grow product referral base and focusing on account-based marketing to enhance revenues from existing accounts.

- Conceptualizing and executing innovative means of engaging prospects and customers.

- Branding for exhibition booths, handling event logistics and ensuring successful participation in industry events.

- Working with customers and prospects to conceptualize and create agendas and presentations for user meets and regional summits.