Job Description - Sr. Manager, Digital Marketing We are looking for a Digital Marketing Manager with end-to-end ownership of all digital marketing activities. The person should have engineering background with strong analytical skills and focus on ROI maximization. You will be responsible for all digital (web + apps) marketing campaigns for StudyPad. You need to be eager to learn, a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on growth, growth & growth. Qualification & Experience : - Extremely data driven individual with over 3 years of relevant experience - Engineering educational background (pref. IIT/NSIT/BITS Pilani) - Experience with B2C products selling in US would also be a plus. - Experience with app install campaigns for Google Play and/or App Store would be a big plus. Responsibilities : Strategy : - Lead marketing strategy for paid user acquisition for all acquisition channels - Manage P&L for all paid marketing campaigns for web signups and mobile app installs and provide projections & budget requirements for the next 12-24 months. - Design campaigns based on buyer persona, school lifecycle and industry events. - Constantly look at competitors and provide SWOT analysis and hacks to mimic their success. Execution & Team Handling : - Should have prior hands-on experience with most acquisition channels. - Should be able to build and lead a team of channel executives as required and coordinate with multiple stakeholders (product, communications, brand, design) - Create audience segmentation & identify keywords and message for different buyer personas. - Drive traffic as well as maximize channel-wise LTV/CAC for all paid marketing campaigns. - Identify, analyze each channel to create a sustainable channel for user acquisition. Conceptualize & implement paid marketing campaigns on each channel (SEM, Display across networks, FB & more). - Drive conversions through re-marketing campaigns. Identify the right channels to re-target users. - A/B test: audience targeting, ad copy, creative, landing page and more. - Strong understanding of bidding strategies for various ad platforms. - Implement Affiliate Marketing Programs & optimize for ROI. Data Analytics : - Interpret data, analyze results using statistical techniques to determine actionables - Ability to analyze competitor strategies and recommend changes in our strategy. - Administer ad platform (Adwords, FB Ads, Adjust/Apsalar) tools for purposes of targeting, bid optimization, running a/b tests, diagnostic reporting and analysis. - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals. - Monitor and evaluate results and performance across the major channels. Industry Trends : - Keep pace with digital marketing industry trends, new channels and other developments - Should have deep understanding of how Google Adwords, Bing, Affiliate algorithms actually work. Tools : - Deep Knowledge of Ad Platforms: Adwords, Facebook Ads, Keyword Planner & others - Adjust/Apsalar/similar, Analytics/BI tools/SQL/Excel (GA, Mixpanel, Looker, similar) About the Company : StudyPad's vision is to transform K-12 learning by making it fun and personalized for every child and to prepare the children for skills required in 21st-century. StudyPad is uniquely poised to harness the rapid growth in the education technology with the ubiquitous adoption of smartphones and tablets. StudyPad's flagship product Splash Math is transforming the way elementary school children learn math through a highly engaging, and personalized program. It is available across all digital platforms (iOS, Desktops, Android) and has been used by more than 20 Million students worldwide. It has won many awards and has been featured by Apple multiple times. At StudyPad we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of products and services that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also find people who don- t want to have anything to do with that and are quietly typing away on their machines. For more information about the company, please visit http://www.splashmath.com

Gurgaon/Gurugram

StudyPad - Senior Manager - Digital Marketing -  IIT/NSIT/BITS 

StudyPad - Senior Manager - Digital Marketing -  IIT/NSIT/BITS  ,Job Description for StudyPad - Senior Manager - Digital Marketing -  IIT/NSIT/BITS  in SplashLearn in  Gurgaon/Gurugram for (3-12) years of experience. Apply Now!

Job Description for StudyPad - Senior Manager - Digital Marketing -  IIT/NSIT/BITS  in SplashLearn in  Gurgaon/Gurugram for (3-12) years of experience. Apply Now!