Studymate - Zonal Manager - Sales & Marketing

Position Responsibilities

Role Objective:-

To be responsible for growing revenue of the centers and ensure their efficient operations. To undertake activities which develop a) long term demand for company's products and b) brand image with customers & consumers, schools and other bodies to make SM a preferred learning center.

Key Result Areas Accountability:-

1.Sales:

- To devise & drive all BTL elements including in center sales & marketing activities - to ensure adequate Enquiry generation- to meet revenue targets by complying with the Sales/Commercial policies, for all centers covered in the zone.

- To build & implement processes to increase conversion of enquiry to walkin and final enrollment.

Key KPIs - Revenue & SS Generation; Secondary KPIs: Overdue O/S, %age benefits, lumpsum contribution, KYC compliance

2.Improve brand Image & customer & consumer satisfaction

KPI: No. & %age of physical students renewal ; enrollments through reference of internal student & word of mouth. NPS of the Center(s)

3. Center Operations: Ensure MIS and effective center management.

KPI - Resolution by defined TATs; costs as per approved budgets

4. Analytics and Mapping Competition Data: Trend Analysis on various aspects/offerings.

KPI - No. of effective measures taken to increase enrollments

5. People Management:

- Encourage & Co-ordinate to resolve all academic issues by & between the teacher & CP /HoD & CAO to ensure satisfactory academic delivery to students. Increase capability of team members & develop a bench for future by providing proactive training inputs & feedback.

6. Leadership Qualities:

- Leading from the front with active participation in major center activities, regular reviews of center operations, monitoring of sales, marketing, operations & receivables for the centers allocated.