Studymate - Product/Brand Manager - IIM/XLRI/FMS/MDI

Job Summary:

We are looking for an experienced Product Manager who is passionate about building products that customers love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the company's vision and strategy. You will be the one responsible for the overall promotion of product(s) to maximize consumer appeal, Sales Support and On-Ground execution of large scale initiatives will also be part of your duties.

An excellent product manager must have extensive experience in understanding consumer needs and the retail environment. They must have full comprehension of both marketing and sales principles. Exceptional communication skills are also key for product managers.

Your goal will be to increase demand of the product to drive sustainable growth.

Role Requirement - 

- Gain a deep understanding of consumer and customer needs, competition scenario, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.

- Create buy-in for the product vision both internally and with key external partners.

- Develop product pricing and positioning strategies.

- Work closely with development teams to deliver with quick time-to-market and optimal resources.

- Develop Monthly, Quarterly and Annual Lead Funnels to meet the business targets.

- Work with Brand and Digital teams to develop all communication elements, sales support collaterals, plan on media channels, ensure optimal and impactful digital presence and catchment level presence for existing and new products.

- Plan and Execute along with Sales and Operations Team in-organic Lead Gen channels such as Referrals, Activations at aggregate points of TG in the Catchment, POS and Catchment Branding

- Coordinate with various vendors for High Quality, Optimal Cost and Timely Delivery of various marketing collaterals.

- Plan and execute initiatives to engage with prospects, current consumers including lapsers.

- Analyze various business KPIs - Lead Funnel, Sales, Average Yield Per Consumer etc. and provide relevant insights and action plan for future.

- Maintain Marketing Budgets for the Product

Skill Requirement

- Masters in Marketing or a related field from a premium B-School.

- 5-8 years of experience in product or brand marketing with a proven track record of managing all aspects of a successful product throughout its lifecycle.

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.

- Strong problem solving skills and willingness to roll up one's sleeves to get the job

- Skilled at working effectively with cross functional teams in a matrix organization

- Excellent written and verbal communication skills

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets