Studymate - Manager - Digital Marketing

Lead Generation:

- Plan and Execute Campaigns to deliver the target qualified leads for Studymate and Englishmate Enrolments from Digital Channels like (but not limited to) SEM, Affiliate, E-mail marketing, SMS marketing, WhatsApp Marketing etc

- Optimize the cost of acquisition across digital channels

- Develop Metrics for performance evaluation of Lead Gen Campaigns, regular reporting on the performance, analytics and recommendations.

Website Management

- Be the single owner of the Studymate & Englishmate website

- Work with internal teams to ensure the website is updated through the year

- Work with Agencies to drive SEO and execute planned activities to ensure

a) Traffic target on site are met

b) Drive Organic Lead Flow

- Develop Metrics for performance evaluation of SEO Strategy, regular reporting on the performance, analytics and recommendations.

Social Media :

- Develop and Execute a robust strategy for social media platforms like (but not limited to) Facebook, Google+, Instagram, Youtube and Twitter.

- Coordinate with agency to develop and execute content strategy and calendar to continuously build Studymate and Englishmate community across social media platforms.

- Develop Metrics for performance evaluation of Social Media Platforms, regular reporting on the performance, analytics and recommendations.

Content Marketing For Driving Visibility, Awareness and Positive Imagery of Brands:

- Co-work with the respective internal stakeholders to develop Content, Event and Platforms to drive engagement with students, parents and teachers across digital platforms.

Vendor Management and Reporting:

- Develop pool of digital agencies, service providers, technology vendors & manage their operations by defining deliverables, KPIs, targets, contract terms, SLAs, etc.

- Implement processes & evaluation mechanism to support planning, implementation & measurement of digital marketing activities in a time bound & cost effective manner

- Review the Agency's performance periodically and present the summary and recommendations to the management.

Salary offered: 9 - 12 LPA