Strategy Research Head - Media

Experience: 10+ years

Requirement:

1. Strategic role advising to senior management

2. Channel Performance Analysis in respective genre and market (GRP, Reach, Relative Share, TSV, Impression, Demographic and Market Profile)

3. Pre Campaign Analysis on channel Ad Performance to optimize either CPRP or revenue (Break TVR Grid)

4. Post Campaign analysis of the existing clients in AIDEM channels as well as the potential clients in competition

5. Weekly Viewership and Active Clients report analysis

6. Generating strategic solutions for day to day sales queries - BARC and online intelligence

7. Continuous coordination with Sales and marketing team for meaningful and effective sharing of data points