Strategy Head - Offline Sales & Marketing - General/Modern Trade - Hospitals

This role is about building the brand in channels that are beyond the current D2C and Marketplaces.

This includes BT, GT, Hospitals, and any other relevant channels.

- The Head of Offline Marketing will be the custodian of all marketing for offline channels and will oversee the workflow from the project kick-off, GTM through to completion.

- The role will need a mix of strategic level thinking to build this new channel and also an execution the level mindset to ensure that the strategy is executed in detail.

- Experimentation and thinking industry-first ideas are not just welcome but essential.

Responsibilities :

- Leading the currently active offline channels and scaled them up fast - baby trade, channel partners, and a few MTs

- Conceptualizing other channel strategies and executing them diligently initially via agencies or lean teams to reach a critical mass

- Experimenting with different ideas on ways to market to these channels

- The person in charge of this channel will be responsible for delivering on the P&L for it

- Building and maintaining relationships with all stakeholders while representing the company positively

- Managing a clean business from sale to collection

Qualifications and Other Requirements :

- 10 -12 years experience in offline marketing across strong iconic and premium brands.

- Direct knowledge of creating strategies for retail marketing, brand events, and community marketing.

- Additional knowledge of interactive marketing concepts & technologies - web, search, social media, event management, community & mobile will be helpful.

- Experience in developing creative and strategically effective campaigns

- Highly self-motivated, organized, and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired results

- Results-driven, attention to detail and follow-through, and ability to work effectively at all levels within the organization

- Self-starter with proven ability to successfully kick-start new initiatives and drive complex issues through analysis and resolution

- Excellent social and communication skills