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Kanika Dussa

Senior Consultant at Randstad India Pvt Ltd

Last Login: 15 May 2024

Job Views:  
359
Applications:  137
Recruiter Actions:  6

Job Code

1277839

Strategy Head - Offline Sales & Marketing - General/Modern Trade - Hospitals

10 - 12 Years.Mumbai
Posted 11 months ago
Posted 11 months ago

This role is about building the brand in channels that are beyond the current D2C and Marketplaces.

This includes BT, GT, Hospitals, and any other relevant channels.

- The Head of Offline Marketing will be the custodian of all marketing for offline channels and will oversee the workflow from the project kick-off, GTM through to completion.

- The role will need a mix of strategic level thinking to build this new channel and also an execution the level mindset to ensure that the strategy is executed in detail.

- Experimentation and thinking industry-first ideas are not just welcome but essential.

Responsibilities :

- Leading the currently active offline channels and scaled them up fast - baby trade, channel partners, and a few MTs

- Conceptualizing other channel strategies and executing them diligently initially via agencies or lean teams to reach a critical mass

- Experimenting with different ideas on ways to market to these channels

- The person in charge of this channel will be responsible for delivering on the P&L for it

- Building and maintaining relationships with all stakeholders while representing the company positively

- Managing a clean business from sale to collection

Qualifications and Other Requirements :

- 10 -12 years experience in offline marketing across strong iconic and premium brands.

- Direct knowledge of creating strategies for retail marketing, brand events, and community marketing.

- Additional knowledge of interactive marketing concepts & technologies - web, search, social media, event management, community & mobile will be helpful.

- Experience in developing creative and strategically effective campaigns

- Highly self-motivated, organized, and professional, including the ability to work independently and partner effectively within and outside of the immediate team to achieve desired results

- Results-driven, attention to detail and follow-through, and ability to work effectively at all levels within the organization

- Self-starter with proven ability to successfully kick-start new initiatives and drive complex issues through analysis and resolution

- Excellent social and communication skills

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Posted By

user_img

Kanika Dussa

Senior Consultant at Randstad India Pvt Ltd

Last Login: 15 May 2024

Job Views:  
359
Applications:  137
Recruiter Actions:  6

Job Code

1277839

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