Strategy Head - Media Buying & Planning - Telecom

Key responsibilities include driving the new business agenda and bringing consumer biased thinking & innovation to media solutions

Brief Profile - Strategist

- Advertising & Media professional of for over 20 years & worked on a variety of Brands & Categories

- Brand custodian of well known brands of different categories.

- Knowledge in development of Media options in terms of the growth, the strategies, the consumers ( Viewers, Listeners & Readers ) & their impact on advertisers

- Deep interaction & understanding of Consumers - Through Research & databases, Focus groups & In-depth interviews - so as to use this as starting point for formulating Strategy

Key Strengths.

- High expertise levels in both Strategic Communication Planning ( usage of Research ) & Negotiation

- Able to take Brand Ideas/Strategy forward in media through Planning and Innovations

- Very good training skills

- Experience in MNCs - experience on all categories.

- Comfortable with all Communication options - TV, Print, Outdoor, Radio, Events

- Knowledge of all media software.